How to Master the Elevator Pitch and the Nutshell Resume
Many of you will have heard of an elevator pitch, which is basically a short summary of what you do that can be quickly deployed upon an unsuspecting third party before they even know what hit them. Basically, it’s a rapid fire sales pitch.
Real estate investor Dave Lindahl notes that an elevator pitch needs to contain three thingsthat you must get out in a 30 second period of time,
Who you are. (Try to find commonality if possible.)
What you do.
How you can benefit them.
Lindahl invests in apartments through syndications where he brings on passive investors to put up the down payment and then split the equity. So the elevator pitch he makes, at least when talking to a fellow Bostonians, is as follows,
“Hi, my name is Dave Lindahl, I’ve been living in Boston for the past 30 years. I’m a real estate investor and I invest in emerging markets throughout the United States. I typically give my investors a higher return on their investments than they can get in other financial vehicles.”
I would definitely recommend putting together such a pitch whether you are looking for private loans, wholesale deals, listings, etc. But even with such a quick and concise statement, it can still be a bit awkward to make such a pitch. That’s where the “nutshell resume” comes in.
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