How to Keep an Amazing Reputation in the Real Estate Business
Today I’m talking about the two ways to get (and keep) the best possible reputation.
First, I want to say that I’ve been based in the U.S. for five years now, and during those years, I’ve run various real estate companies. I’ve also been involved in a ton of deals. One thing that stands out in all of my business dealings is my reputation — and my company’s reputation. Both are literally some of the best in the business, and trust me, it’s not easy to keep pristine reputations. So, I’m going to share with you a few tips to do so.
When your reputation is blossoming and is pristine, you don’t have to spend money on marketing, advertising, or lead generation. We get inundated every single day with people who want to work with us, all because they did a quick Google search and saw how positive all of our reviews are.
Know When To Say No
You have to learn how to say no to the good opportunities so that you can say yes to the great ones. Real estate is a long-term play. I always say one or two properties will not get you where you need to be. It’s going to take five, 10, or 15 properties — and it’s going to take five, 10, or 15 years. Your real estate business can’t be a one-night stand; it has to be a marriage. Your vision and goals must align with every person that you consider doing business with. So turn down more business than you actually take on. I’ve been doing this as long as I’ve been in real estate. I’ve learned how to say no to the good opportunities so I can say yes to the great ones.
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